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Apple Inc 2010 Harvard Case Study Analysis Example

 

3

I. EXECUTIVE SUMMARY

Incorporated by Steve Jobs and Steve Wozniak in 1977, Apple Computer, Inc. wasincorporated with a net worth of US$250,000. It has since grown leaps and bounds to theApple Inc. of today, employing close to 50,000 employees worldwide, with a net worth of US$209,379 million in 2010, placing it 56

th

among the Fortune 500 companies. From theiPod revolution in 2000, to the iPhone in 2007 and most recently, the iPad in 2010, Apple hasintroduced, amidst much fanfare, ground-breaking products that revolutionized the marketssince the start of the 21

st

century.

This report serves to provide some insight of a firm that has been named Fortune magazine‟s

most admired company in the world for three consecutive years from 2008 to 2010. Astrategic analysis of the firm will examine the opportunities and threats in the general

environment and the firm‟s strengths and weaknesses.

Apple operates in many aspects of consumer electronics, such as personal computers (PCs),mobile communication devices, digital music and video devices. The industry presents thefirm with ample growth opportunities such as the emerging economies, the shift towards themobile era and increasing consumer digital lifestyle. However, global markets for consumerelectronics are highly competitive

as Apple‟s competi

tors are quick to respond to its majorproduct launches. As Apple operates across many geographical locations, the firm is alsoexposed to international operation risks and risk of product imitation.

Apple‟s strengths put the firm in a prime position to t

ake advantage of the opportunities andminimize the impact of inherent risks. With its commitment to research and development,

Apple‟s Digital Hub strategy, coupled with strong brand marketing and retail efforts, has

resulted in the success of many Apple p

roducts. An integral ecosystem is also one of Apple‟s

competitive advantages. However, many industry observers believe that Apple may be too

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School strategic management case study by David B. Yoffie and Renee Kim on Apple Inc. in 2010. The case focuses on Apple’s recent strategy of shifting its business into non-PC products including the iPod, iPhone and iPad. The paper includes problem identification, problem analysis with SWOT and Five Forces analyses, identification and discussion of alternatives, recommendations, and implementation plan outline. APA Style. 12 pages, 21 footnotes, 13 bibliographic sources. 3,820 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: business case study solution, apple ipad iphone ipod macintosh competition, market positioning strategic planning, steve jobs, leadership succession planning, Apple corporate culture, Apple design style.

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