Gender Biases in Sport Media Essay
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Gender Biases in Sport Media
In today’s society, it is nearly impossible to imagine our lives without the media. Television, radio, social media, and other types of media are a big influence on our lives and we all use them on a daily basis. They give us our news, provide us with entertainment, and we base a lot of our views and beliefs off of what we see and hear in the media. The media have plenty of positive aspects; however, with the major influence they have on individuals, the media can have many downsides. One of these downsides would be the media’s ability to create negative perceptions for the viewers. An example of this problem with the media is the coverage of men’s and women’s sports. Both professional and college…show more content…
Gender Biases in Sport Media
In today’s society, it is nearly impossible to imagine our lives without the media. Television, radio, social media, and other types of media are a big influence on our lives and we all use them on a daily basis. They give us our news, provide us with entertainment, and we base a lot of our views and beliefs off of what we see and hear in the media. The media have plenty of positive aspects; however, with the major influence they have on individuals, the media can have many downsides. One of these downsides would be the media’s ability to create negative perceptions for the viewers. An example of this problem with the media is the coverage of men’s and women’s sports. Both professional and college sports are all over the media. They show up in television, magazines, advertisements, and many other places. Although it is good that sports get this great amount of attention, the problem with the sport media is that women’s sports do not receive equivalent coverage that men’s sports do. Sport media focuses almost completely on men’s sports and women’s sports do not get the equal attention that they deserve, and even when female athletes are covered in the media, they are almost always feminized and gender marked. Sport media holds numerous gender biases against women’s sports and this creates negative perceptions of them in our society. Female athletes need to receive the equal treatment from the media that they deserve.
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... in the field of sports. Women received $ 142, 622, 803 less scholarship support than their male counterparts during the 1995 - 1996 scholastic year (Wine 2). Women are merely 30 % of scholarship money; that leaves 70 % of the scholarship money for the men to spend. The 70 % of leftover scholarship money certainly does not go to the womens equipment and supplies. Determining the compliance for the provision of equipment and supplies involves evaluating six separate things.
Quality, suitability, quantity, availability, maintenance, and replacement must all be taken into accord when following a compliance policy (Compliance II- 7). Full compliance, in this area, should be considered complete when around the same percentages of male and female athletes are provided the same equipment of the same quality and quantity. Most colleges seem to comply with this section of compliance, but high schools do not sufficiently meet these standards. A high school softball team receives the boys old equipment that has been in circulation since the 1980 s.
The equipment is falling apart, held together by various objects, such as string and shoelaces. How is that considered being in compliance with the federal regulations? It is impossible for the females to compete and play at their full potential with the mens older jerseys and equipment. For the new professional sports, such as the WNBA, they are encountering the same discriminations and problems.
Heading into its fifth season the WNBA has rising stars and loyal fans but low ratings, poor attendance and no salary equity has led to an expected downfall. No other womens league with teams nationwide has ever made it to its fifth year (Anderson 68). Although most of the fans are female, they are more dedicated and loyal to the teams; even in wins and losses. The dedication of a small group of people does not make TV ratings and help pull in sponsors. With a ticket costing only $ 15. 50 to attend a WNBA game, compared to $ 51. 50 for the NBA, there is barely a chance of promotional success for sponsors (Anderson 68). Although the WNBA players arent looking for big cash like the NBA, they are still looking for a little respect.
The WNBA is a single entity league; a league that pays and controls salaries, no free agencies, and absolutely no negotiations (Anderson 70). The entire WNBA league has a $ 12 million payroll, which is not the problem; the problem lies in how it is distributed (Anderson 70). There is no doubt that they are playing for love of the game. They enjoy the fact that they are doing what they love all year round, and then being paid for it.
All they are seeking is a little respect from people who dont think they can make it. In years to come, they will prove just how amazing they are. Once advertising companies find out how amazing these athletes really are, all they are after is turning them into a sex object. It is not often that you see men being flaunted off by certain ad companies such as Nike and Reebok. Men are generally praised for talent not for their body and beauty. The 2000 Olympics in Sydney, Australia was an advertising frenzy for many companies.
The world knows Marion Jones strive for five gold medals, yet some only remember her for her revealing Nike ads. She may be a beautiful woman, but she also has an incredible talent. During the 1998 Womens World Cup Championship, Brandi Chastain scored a game-winning goal. After she scored, she threw off her shirt in excitement. The picture of Chastain on her knees, screaming and with no shirt on remains in everyones mind.
People dont remember her for her performance that hot summer day, they remember her removing her shirt. Why wouldnt a company show an ad that flaunts her talent instead of her body? Its just not the way the world sees women in sports. Men are not viewed like that; it is another one of the many problems in sports today.
Many pessimists view the world of sports as a mans domain, not to be intruded by women. What about the young girls who have nothing else to find hope in? Women are in sports and they are going to remain there until they have reached equality and beyond. Still, no gender equality exists among men and women in sports even after 25 years since Title IX was put into the American culture. Women in athletics are not treated at all equal to the male athletes.
They are not paid the same, given the same equipment, and everything in between. The womens teams receive half the amount of funding that mens teams do. Coaches of the female teams are also paid half as much. Title IX was put into place to prevent discrimination, but schools are rarely complying with all the suitable standards. Women are also viewed very differently in sports. They are only advertised as sexual objects, not at all for their talent.
Many women are fighting back and getting the respect and representation that they deserve. They have been fighting in court, using Title IX as their defense, and many judges are granting women what they want. Those disappointed in the Supreme Courts unspoken approval of Title IX wont like this further prediction from a female head lacrosse coach, You aint seen nothin yet! (Pinney 1). Work Cited Almond, Elliot. Title IX 25 Years Later, Women Athletes still a Step Behind.
The Seattle Times. (22 June 1997): 5 pp. On-Line. Internet. 3 May 2001. Available: web > Anderson, Kelli. High. Sports Illustrated for Women.
May/June 2001: 66 - 70 Compliance Board at University of Massachusetts Dartmouth. Achieving Gender Equality. No Eds. 5 Vols. Massachusetts, 1996 - 1997. Kiernan, Denise. The Little Law that Could.
Feb/Mar 2001: 6 pag. On-Line. Internet. 5 May 2001. Available: web > Pinney, Gregor W.
Equality for Female Athletes Lags. Star Tribune. (8 Apr 1992): 6 pp. On-Line. Internet. 3 May 2001.
Available: web > Wine, Elizabeth. Title IX effort no 10. Birmingham Post-Herald. (19 June 1997) 3 pp. On-line.
Internet. 3 May 2001. Available: web > Wulf, Steve. A Level Playing Field for Women. Time. (1997): 3 pp. On-Line. Internet. 3 May 2001.
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