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Adbrands Account Assignments Abroad

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A subscription to Adbrands.net offers full access to three distinct services: Adbrands Company Profiles, Adbrands Account Assignments and the Adbrands Weekly Update.

  Adbrands Account Assignments is an online database for the advertising and marketing industries. We track account assignments for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. In most cases we provide topline contact information for each company or agency, including address and telephone number. We aim to provide the name of the senior marketer at most larger advertisers (but not the agency account handler). Where available, we also carry quoted recent annual estimated advertising expenditure for particular brands. All information held in the database is sourced from information issued by advertisers and their agencies, and from scouring the weekly and monthly trade press for account moves. The database contains more than 34,000 account assignments for almost 8,500 individual brands.

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Currently Adbrands receives more than 50,000 visitors per month, and delivers around 150,000 page views. Just over a third of users are based in the United States; just under a third are located in the UK. The remaining third is divided between a wide variety of other countries. Our next biggest markets by users after the US and UK are Canada, India, France, Australia, Germany, the Philippines, Italy, Spain and the Netherlands.

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Luigi Lavazza (Italy)


Selected Lavazza advertising

Lavazza is Italy's most celebrated coffee brand, the clear leader in its local market with around 48% retail share by value and a broad global footprint, with distribution in 90 countries around the world. Combined global share was 1.9% in 2013 according to Euromonitor. It also operates its own branded cafes and retail outlets in Europe, North America, India and China, and markets A Modo Mio coffee makers in Europe. In 2016, it completed the purchase for €700m of the Carte Noire and Merrild coffee brands - local leaders in France and Denmark respectively - from newly merged competitor Jacobs Douwe Egberts. Still family owned and controlled, the business was originally established in the early years of the 20th century when Luigi Lavazza began blending his own coffee for sale in his grocery store in Turin. It began expanding its footprint beyond Italy for the first time in the 1980s. Alberto Lavazza is chairman, with Antonio Baravalle as CEO. Annual revenues were €1.4bn in 2015, of which 60% came from Italy and the rest abroad. The addition of Carte Noire and Merrild will push figure that to around €1.7bn. Adbrands doesn't profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. 

Which agencies handle advertising for Lavazza?Find out more from the Account Assignments database

Who are the competitors of Lavazza? See Non Alcoholic Beverages Sectorfor other companies  

Capsule checked 14th March 2016


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 17th Mar 2016: Italy's leading coffee roaster Luigi Lavazza completed its purchase of the Carte Noire and Merrild coffee brands, local leaders in France and Denmark respectively. The price was around €700m. Lavazza agreed to buy the brands last summer. Their previous owners Mondelez and DE Master Blenders were ordered by regulators to divest them as a condition of their merger to create new global sector leader Jacobs Douwe Egberts.


Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

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